An Effective Landing Page

An Effective Landing Page =
Lower Costs per Click

What is a Landing Page? Your prospective patient is taken to this web page when they click on your ad-vert. Google insist that the landing page is-

Relevant and original: Prospective patients should be able to easily find what your ad promises and the page should feature original content that can't be found on another site.

Transparent: You need to ensure that you honour the deals that you mention on your advert and you deliver products and services as promised.

Easy to Navigate: If you want to turn visitors into patients, you need to make it easy for them to find what they're looking for. Avoid pop up‟s and any ob-trusive elements on your Landing Page and ensure that the page loads quickly.

By sticking to these basic guidelines, you will improve the Quality Score of your Ad. A higher Quality Score means a LOWER Cost per Click, which means that you spend less and earn more! Can't be bad!